VPD is there
The new book “Value Proposition Design” is there !
First day, already #1 in Marketing & Sales on Amazon
100 pages for free
and a rich online companion (with posters, slides, exercices, images …) for the book adopters
Why We Created Value Proposition Design ?
“The book explains how to create products and services customers want. It complements the first book, Business Model Generation, which focuses on how to create great business models … more on the Strategyzer blog